How To Analyze Website Traffic Part 2

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

The AdSense Code: What Google Never Told You About Making Money with AdSense

Popularity: 8% [?]

This entry was posted on Thursday, October 12th, 2006 at 10:13 am and is filed under Web Hosting, How to start?, General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.