Email marketing
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Basically there are 3 ways to email marketing i.e. on how the visitors or customers are exposed to your repeated products or information emails. They’re by manually, semi-automatically and automatically. To have your email to be sent manually, you need to build a list of email addresses from your past customers and also from visitors who have requested to be kept updated for new products or information from your website.
This is very straightforward and all you need to do is to send your email manually to all the individuals but the drawback with this method is it will consume a lot of time. It will become worse if your mailing list grows. Hence, some will opt to semi-automatic method whereby they need to bulid their mailing list database manually and merge it with an email program. There’s not much different between the semi-autoamtic method compare to the manual method where you still need some manual intervention. The most superior or the ultimate solution to email marketing is totally via automated method or popularly known as Autoresponder.
I’ll elaborate more on the Autoresponder in my next post. Till then take care.
Tag:autoresponder, email marketing, mailing list
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